Trademark Registration South Africa | Expert Help from SMTAX

Expert Trade Mark Registration Services in South Africa - R5000 once-off

File your Trademark in South Africa with our trademark specialists. Get step-by-step guidance and support to secure your brand. Have an experienced trademark specialist complete your application and increase the level of acceptance.

Service Includes:

→ Online consultation with a trademark specialist

→ Trademark classes search

→ Trade Mark application review

→ Trademark registration

→ Trademark application tracking

→ Post-registration Guidance & Support

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No Fixed Contracts | Cancel Any-time | Trusted by +70 000 SMEs

Rated 5-star by entrepreneurs

"Very easy and user friendly to use so if there was a 10 star rating it would have gotten it from me for the service I recieved"

Warren Frieselaar

"It was quick and hassle free less than 10min. Keep it that way.thanks SMTAX"

Gert Louw

"SMTAX is very helpful and easy to apply quick & fast"

Nkululeko Sithole

"Easy online application. Totally affordable rates for small business , personal human response when making contact. Stuck to deadlines indicated.""

CEO: Homemade CPT

"The service i received from Smtax was professional and the representative I spoke with was patient and answered all my questions. Great service and very convenient."

Sonwabe Mhletywa

"It was a wonderful experience working with you guys. Thank you so much, hoping to work with you guys again. I received all my documents, and I am currently waiting for Nedbank to call me regarding the business account. Thank you so much, you deserve my 5 stars."

Kgosi Lentswe Macogo

"The service i received from Smtax was professional and the representative I spoke with was patient and answered all my questions. Great service and very convenient."

Sonwabe Mhletywa

What is a Trademark?

A trademark is a name, logo, slogan, or other brand element that helps customers identify your business and sets your products or services apart from others. Registering your trademark helps protect your brand from the risk of someone else using a confusingly similar name or logo. Whether it’s your business name, logo, or slogan, a trademark is one of the smartest ways to secure your brand identity and support long-term business growth

How Does Trademark Registration Work?

Once your application is filed, it takes 6-12 months to be examined. If the application is accepted, it will be published in the Patent Journal for opposition purposes. Third parties will have 3 months from the date of publication to oppose your application. If your application is not opposed, it will proceed to registration.

Why is Trademark Registration Important?

The purpose of using a trade mark is to uniquely identify your products or services to potential customers. Registration of a trademark helps prevent competitors of your business from stealing your business name, logo, or slogan. Registration also protects you against misappropriation by confusingly similar marks used by competitors. Protecting your unique name, logo, or slogan in the form of a trade mark is one of the most important investments in your business.

How does the process work ?

Apply Online

Choose whether you want to trademark a Name or Logo. Describe what products or services you offer.

Make Payment

Our customer success team will send you an invoice for payment within 24 hours.

Trademark Review

Our trademark specialist will review your application and search for any potential similar trademarks.

Trademark Registration

Our trademark specialist will prepare the application and submit your trademark registration.

Click Here to Get Started

Trademark Registration Pricing Options

Trademark Registration
R5 000/ once-off

File your Trademark in South Africa with our trademark specialists. Get step-by-step guidance and support to secure your brand.

Get Started

Why Choose Us?

Fast & Simple

It is simple and only takes a few minutes to complete.

Brand Identity Protection

Secures a unique brand identity to differentiate you from your competitors and build customer loyalty.

On-time submissions

On-time submissions and status updates via email and WhatsApp.

Increase Business Value

Enhance the overall worth of your business, making it a valuable asset for future growth

Expert Assistance

We will ensure that your trademark is filed correctly and on time, every time.

Safeguards

Ensure exclusive rights and legal recourse against unauthorised use of your Trademarks.

Click Here to Get Started

Join +70,000 small business owners who trust SMTAX

Since our inception in 2015, we've worked with some amazing companies. In our journey to ensure financial transformation, we've had the pleasure of working with Old Mutual, ABSA, FNB, Nedbank, and Standard Bank.

Meet Our Customers

"Very easy and user friendly to use so if there was a 10 star rating it would have gotten it from me for the service I recieved"

Warren Frieselaar

"It was quick and hassle free less than 10min. Keep it that way.thanks SMTAX"

Gert Louw

"SMTAX is very helpful and easy to apply quick & fast"

Nkululeko Sithole

"Easy online application. Totally affordable rates for small business , personal human response when making contact. Stuck to deadlines indicated.""

CEO: Homemade CPT

"The service i received from Smtax was professional and the representative I spoke with was patient and answered all my questions. Great service and very convenient."

Sonwabe Mhletywa

Kgosi Lentswe Macogo

"The service i received from Smtax was professional and the representative I spoke with was patient and answered all my questions. Great service and very convenient."

Sonwabe Mhletywa

Frequently Asked Questions

Why should I register a trademark?

Registering a trademark gives you exclusive rights to use the mark in relation to your goods or services in South Africa. It also strengthens your ability to prevent others from using marks that may cause confusion to your customers in the market.

Can I use my brand name without registering it?

Yes — but without registration, your legal protection is limited. If another business uses a similar name, it becomes difficult and costly to enforce your rights. Registration gives you clear, enforceable ownership.

What can be registered as a trademark?

You can register:

Names
Logos or designs
Slogans or taglines

Your trademark must be distinctive and not already in use. As part of our process, we assess this before moving forward.

How do I check if my trademark is available?

We conduct a structured search using the trademark database to identify existing trademarks and assess risks. This includes both a preliminary search and a detailed specialist review.

How long does the full process take?

Phase 1 search: ≈ 48 hours
Application submitted immediately after clearance
Pre-Approval = 14 working days, you can use the TM (trademark sign)
Final Approval = up to 12 months
Final registration by CIPC: up to 24 months

We track your application throughout and update you at every stage.

Do I need to register my trademark in multiple classes?

Yes. Trademarks are registered in categories called classes, based on the goods or services you offer. If your business operates across categories—for example, selling products and offering services—you may need multiple classes for full protection. Our service fee includes up to 3 classes.

What is a trademark class?

A class is a formal category for specific goods or services. There are 45 classes in total. Choosing the right class(es) ensures your trademark is legally protected in all areas where you operate.

How does the process work after I apply?

We keep it simple:

Apply online (about 5 minutes)
Accept your quote (we send a formal quote within 24 hours)
Onboarding meeting so we can understand your company and what you need

What happens if my trademark is already in use by someone else?

Our Phase 1 search identifies conflicts early. If the name, logo, or slogan is already in use, we advise you on adjustments or alternative options to improve your chances of successful registration.

Expert Trade Mark Registration Services in South Africa - R5000 once-off

Rated 5-star by entrepreneurs

What is a Trademark?