Collect, Analyse and Report

We use qualitative and quantitative research methods to help organisations communicate with and accurately cater to the wants and needs of small business. Our research has helped organisations shed light on small business spending habits, brand perception, communication strategy, reaction to market shifts, and interaction with local and international trends.

Some facts and figures

The speed of change has been so fast that it's almost impossible to comprehend. Since mobile devices were first introduced, costs have plummeted. That's driven amazing growth, as these facts and figures show:

  • Forbes says the top 25 percent of SMEs (small and medium-sized enterprises) are seeing big gains from mobile. They're recording twice the revenue growth and up to eight times more jobs being created.
  • In some parts of the world, more than 94 percent of SMEs use their smartphone to help manage their business.
  • Two-thirds of SMEs save over 150 hours a year by using mobile technology.
  • Data plan costs for portable devices have dropped by 99 percent in less than 10 years.
  • Mobile technology is the fastest-growing technology of all time.